new
Define & Lengthen
Mascara
$22.00
WHAT IS IT?
Your everyday mascara, for effortless length and definition
WHY WE LOVE IT?
Long-lasting, water-resistant and smudgeproof
BEST FOR:
Lengthening, defining and separating the lashes
In Stock
Delivery in 7 days
The Good Stuff
Details
How to Use
Ingredients
The Good Stuff
lightweight
long lasting
smudge proof
gluten free
paraben free
cruelty free
vegan
Details
Elevate your lashes with the NEW Define & Lengthen Mascara
A must-have for lifted, lengthened and defined lashes. The featherlight, buildable formula delivers a fanned out and clump free look from root to tip, no smudging or flaking. The pitch black pigments in the formula offer high-impact definition, making the eyes appear brighter. Designed with a unique double curved brush, the mascara hugs the lash line, evenly coating and separating each lash with every swipe. The water-resistant (not waterproof) formula, ensures long-lasting wear that stays put all day.
Powered by Widelash™ technology, a 10-peptide complex, panthenol and biotin, Define & Lengthen Mascara strengthens the lashes over time, making them appear fuller and longer. Plus, with added ingredients; peach leaf extract and castor oil, your lashes will stay soft and conditioned.
KEY FEATURES:- A double-curved brush that evenly coats and separates each lash, for a naturally lengthened and defined look.
- 312 brush bristles that separate and define lashes.
- Featherlight, buildable formula that delivers long-lasting wear without feeling heavy.
- Water-resistant, smudgeproof and clump free.
- Infused with peach leaf extract and castor oil to nourish and condition lashes.
FAQS
Is it long-lasting?
Define & Lengthen Mascara is designed to be long-lasting, providing up to all-day wear without smudging, flaking or losing its definition and depth.
Is this Mascara waterproof?
No, Define & Lengthen Mascara is water-resistant but it is not waterproof. It is designed to withstand light moisture, humidity and sweat, keeping your lashes looking fresh throughout the day without smudging or flaking.
Does this mascara come in any other colours?
No, this mascara is currently available in black only.
Is Define & Lengthen Mascara suitable for everyday wear?
Absolutely! Define & Lengthen Mascara is perfect for everyday wear, providing a natural, defined and separated lash look. It is designed to be lightweight and comfortable, making it ideal for daily use.
Can I build up length and fullness with multiple coats?
Yes! You can apply multiple coats of Define & Lengthen Mascara to build up more length and create fullness. Just allow the first coat to dry slightly before applying the next coat.
How do I remove Define & Lengthen Mascara?
While Define & Lengthen Mascara is water-resistant, we recommend using an oil-based makeup remover to remove it without rubbing or tugging.
How long will Define & Lengthen Mascara last?
The longevity of Define & Lengthen Mascara depends on individual use. Typically, a tube will last about 3-6 months with regular use. For the best results we recommend replacing your mascara every 3 months to maintain optimal performance and hygiene.
Any tips for best results?
Start at the Base: Begin applying the mascara at the base of your lashes and wiggle the wand upwards. This helps to coat each lash evenly and gives the illusion of fuller looking lashes from root to tip.
Apply in Layers: For added length, apply 2 coats of mascara. Let the first coat dry before applying the second for a smooth, clump-free finish.
Don’t Overload the Wand: Wipe any excess mascara off the brush before applying to avoid clumping. You can always add more layers if needed.
Curl your Lashes: For an extra-lifted look, use an eyelash curler before applying mascara. This will help open up your eyes and make your lashes look even more defined.
Apply in Layers: For added length, apply 2 coats of mascara. Let the first coat dry before applying the second for a smooth, clump-free finish.
Don’t Overload the Wand: Wipe any excess mascara off the brush before applying to avoid clumping. You can always add more layers if needed.
Curl your Lashes: For an extra-lifted look, use an eyelash curler before applying mascara. This will help open up your eyes and make your lashes look even more defined.
How to Use
Step 1
Start with clean lashes, free of makeup or oils. Let eye cream absorb before applying mascara.
Step 2
Use the flat side of the brush to coat lashes evenly.
Step 3
Switch to the curved side and wiggle the wand from root to tip to define and separate.
Step 4
Apply one coat, letting it dry before adding another for extra length.
Ingredients
Aqua (Water), Acrylates/Ethylhexyl Acrylate Copolymer, Rhus Succedanea Fruit Wax, CI 77499 (Iron Oxides), Stearic Acid, Hydrogenated Polyisobutene, Cetearyl Olivate, Glycerin, Tromethamine, 1,2-Hexanediol, Sorbitan Olivate, Cellulose, Copernicia Cerifera (Carnauba) Wax, Polysorbate 20, Pentaerythrityl Hydrogenated Rosinate, Acacia Senegal Gum, Acrylates/Octylacrylamide Copolymer, Ethylhexylglycerin, Sorbitan Sesquioleate, Laureth-21, Hydroxyethylcellulose, Dimethicone, Panthenol, Trehalose, Ricinus Communis (Castor) Seed Oil, Urea, Butylene Glycol, Disodium Phosphate, Biotin, Biotinoyl Tripeptide-1, Citric Acid, Prunus Persica (Peach) Leaf Extract, Acetyl Hexapeptide-1, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Palmitoyl Pentapeptide-4, Hexapeptide-11, Copper Tripeptide-1, Acetyl Tetrapeptide-9, Acetyl Tetrapeptide-3, Acetyl Hexapeptide-8.
The mascara is amazing
The mascara is amazing, seriously my lashes have never looked so long. It doesn’t stick the lashes together in clumps. It separates them beautifully"
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- Muna.
